വിവേകം

I kicked off 2024 on a positive note with some good books. I picked up my pace after reading Benyamin’s “Pravachakanmarude Randam Pusthakam”, Then I finished “Orikkal” from N. Mohanan.  Both were excellent books by veteran writers with their unique language skills. My third attempt was Ram ℅ ANANDHI written by a talented young author, Akhil P Dharmajan.  One of the reasons I chose to read this book was the marketing and branding behind it. I always admired effective marketing work done with minimal effort. Being a marketing professional, I firmly believe that the greatest marketing is organically built word-of-mouth publicity.  Before reading the book, I noticed that many of my friends shared endorsements for this work and many romantic reels were flooding my Instagram feed featuring the epic reading experience of this book. Even the publisher, DC Book placed this book as a must-read romantic work and promoted it on Valentine's Day. I guess that's more than enough for a ...